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TaylorMade Golf was founded in 1979 by golf equipment salesman Gary Adams. Since inception the brand has consistently developed the best drivers on the PGA and European Tours which are used by professionals and amateurs. SIM2 is the latest innovation in woods and irons which build on the previous success of the original SIM (Shape in Motion). Current TaylorMade Ambassadors include Tiger Woods, Dustin Johnson, Rory McIlroy and Jason Day